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The hidden tax of being always available in real estate

When every deal feels personal, even winning gets expensive. There is a particular look you start to recognize once you have been around the real estate industry long enough. You know the one. That steely, thousand-yard stare that comes from decades of real estate. It shows up at open houses around hour four. In late-night…

Hawai’i Life names Palo Luckett as principal broker

Leadership changes are underway at Hawai’i Life. On Thursday, the Hanalei-based firm announced that Kaua’i-based broker Palo Luckett had been named as the firm’s new principal broker.  Luckett had been serving as Hawai’i Life’s co-managing broker, alongside Rhonda Hay. Luckett has over two decades of experience working in multiple markets across the state. He is…

Why real estate agents are choosing culture, no incentives, when choosing a brokerage

For years, the recruiting conversation in real estate centered on one question: What is your split? Commission structures dominated broker pitches, agent interviews and career decisions. The logic was simple and seemingly unshakable: the highest split wins. That logic is breaking down, and the shift is happening faster than most brokerages realize. Why the compensation-first…