One truth stands clear: real estate sales are built on trust, not persuasion. Yet, many agents still wrestle with outdated sales tactics, focusing on pushing products rather than understanding client needs. The most successful agents, however, don’t sell at all. Instead, they lead with influence and trust, employing a methodology that empowers clients, builds lasting…
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Better Homes and Gardens Real Estate President Ginger Wilcox shares consumer trends and data insights to help boost your spring market strategy.
Ownli has launched its real estate platform nationwide across 43 states, positioning its commission-free model as an alternative to current compensation fees, the company announced Tuesday. The Denver-based company said that as of March 1, 2026, its platform features more than 500,000 active properties across the U.S., representing $313 billion in total market value and…
U.S. Sen. Josh Hawley (R-Mo.) has opened an investigation into Fair Isaac Corp. (FICO)’s pricing practices in the mortgage industry and is urging Federal Trade Commission (FTC) Chairman Andrew Ferguson to do the same. FICO dominates the credit scoring market for mortgage lenders, largely due to decades of exclusive acceptance for loans sold to Fannie…