Century 21, Engel & Völkers, eXp Realty and other industry brands all made moves last week amid continuing consolidation.
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No one is being forced to switch tech platforms. But both Compass and the Real Brokerage face incentives to persuade.
The platforms are done being passive about what gets rewarded. Instagram is restricting reposts, Meta is tightening partnership content standards and new research is poking holes in the demographic targeting assumptions most agents are still operating on.
As the story behind the merger continues to unfold, Inman is bringing you news from all angles to help you make sense of the changes.