PropLogix has launched PropOptix, a new sales outreach platform designed to help title companies identify and connect with real estate agents based on real-time market activity. The company said the platform is intended to help title professionals move beyond broad cold outreach and generic email campaigns by using listing activity and market signals to guide…
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Bright MLS has launched Bright Promote, an in-platform advertising tool that lets real estate agents create and run digital and mail marketing campaigns directly from Bright Listing Management as soon as a listing goes live, the company announced Monday. The North Bethesda, Maryland-based multiple listing service said Bright Promote is its first MLS-built advertising solution…
The built-to-rent industry has been plagued by regulatory uncertainty over the past couple of months, but AMH, the nation’s premier BTR builder, with a portfolio of more than 60,000 rental homes, reported that 2026 started with strong demand and an improving supply picture. During the company’s Q4 2025 earnings call in February, AMH executives noted…
Write the email. Rewrite the email. Make it sound warmer. Make it shorter. Add urgency. Now make it sound like me. That is how a lot of us use AI today. And yes, it helps. But we’ve also been doing that for a while now. So, what comes next? Well, what if AI prompted us…