The real estate industry is entering a new era of consolidation where technology infrastructure — not just brand scale — is becoming the primary driver of enterprise value. Recent acquisitions by Compass, eXp World Holdings and The Real Brokerage illustrate how brokerages increasingly view proprietary software, artificial intelligence (AI) and integrated operational systems as future…
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AI is proving valuable in real estate marketing, quickly turning rough notes into first drafts and maintaining message consistency across channels. It helps solo agents match output from larger brokerages. Used effectively, AI is a practical tool that frees agents to focus on pricing, advising, negotiating and detail management that drive transactions. But efficiency does…
Lucy Baird has been named chief stewardship officer and vice chair of the board at Baird & Warner, while Laura Ellis has been promoted to chief revenue officer, the company announced Friday. The moves formalize a sixth generation of family involvement at Chicagoland’s largest independent and locally operated real estate brokerage. Additionally, the firm, which…
Several mortgage brokers using VantageScore 4.0 through United Wholesale Mortgage (UWM) reported positive reviews, citing credit score improvements and previously “impossible” loan scenarios that became possible with access to the credit model. UWM announced at the end of April that it was giving its independent mortgage brokers access to both FICO and VantageScore credit scoring…