{"id":50097,"date":"2026-05-11T23:21:56","date_gmt":"2026-05-11T20:21:56","guid":{"rendered":"https:\/\/mk.gen.tr\/bright-mls-launches-bright-promote-ad-tool-in-listing-platform\/"},"modified":"2026-05-11T23:21:56","modified_gmt":"2026-05-11T20:21:56","slug":"bright-mls-launches-bright-promote-ad-tool-in-listing-platform","status":"publish","type":"post","link":"https:\/\/mk.gen.tr\/tr\/bright-mls-launches-bright-promote-ad-tool-in-listing-platform\/","title":{"rendered":"Bright MLS launches Bright Promote ad tool in listing platform"},"content":{"rendered":"<p><strong>Bright MLS<\/strong> has launched Bright Promote, an in-platform advertising tool that lets real estate agents create and run digital and mail marketing campaigns directly from Bright Listing Management as soon as a listing goes live, the company announced Monday.<\/p>\n<p>The North Bethesda, Maryland-based multiple listing service said Bright Promote is its first MLS-built advertising solution and is fully integrated into the listing management workflow used by its subscribers. Rather than requiring additional logins or third-party tools, the new product sits inside the <a href=\"https:\/\/www.housingwire.com\/articles\/bright-mls-launches-tech-tool-suite-bright-solutions\/\" target=\"_blank\" rel=\"noopener\">existing system<\/a> where agents enter and manage listings.<\/p>\n<p>\u201cAgents should be able to market a new listing quickly and professionally, without adding complexity to their workflow,\u201d <a href=\"https:\/\/www.housingwire.com\/winner-profile\/2025-vanguard-brian-donnellan\/\" target=\"_blank\" rel=\"noopener\">Brian Donnellan<\/a>, the president and CEO of Bright MLS, said in a statement. \u201cBright Promote gives subscribers an easier way to turn a new listing into a live advertising campaign at the moment visibility matters most. It is another example of how Bright is building practical tools that solve real business needs for real estate professionals.\u201d<\/p>\n<p>Within Bright Listing Management, agents can use Bright Promote to set a campaign budget, apply branding and activate a digital or mailer campaign in a few clicks. The tool automatically pulls listing details and photos to generate ad creative tailored to each channel, according to the announcement.\u00a0<\/p>\n<p>At launch, Bright Promote includes:<\/p>\n<p>Direct integration with Bright Listing Management so agents can promote listings without leaving the platform<\/p>\n<p>Campaign activation on <strong>Facebook<\/strong> and <strong>Instagram<\/strong> when a listing is created or updated<\/p>\n<p>Controls for budget, branding and lead destination<\/p>\n<p>Real-time performance insights to help agents monitor and refine campaigns<\/p>\n<p>Bright Promote is positioned to support multiple stakeholders in the listing process. Agents gain a faster path to broader exposure; brokers and team leaders get a built-in marketing option that can help drive consistency and efficiency; and sellers get professional promotion from day one of a listing, the company said.<\/p>\n<p>Bright Promote is available now to <a href=\"https:\/\/www.housingwire.com\/tag\/bright-mls\/\">Bright MLS<\/a> subscribers through Bright Listing Management.<\/p>\n<p><em>This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Bright MLS has launched Bright Promote, an in-platform advertising tool that lets real estate agents create and run digital and mail marketing campaigns directly from Bright Listing Management as soon as a listing goes live, the company announced Monday. The North Bethesda, Maryland-based multiple listing service said Bright Promote is its first MLS-built advertising solution&#8230;<\/p>","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/mk.gen.tr\/tr\/wp-json\/wp\/v2\/posts\/50097"}],"collection":[{"href":"https:\/\/mk.gen.tr\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mk.gen.tr\/tr\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/mk.gen.tr\/tr\/wp-json\/wp\/v2\/comments?post=50097"}],"version-history":[{"count":0,"href":"https:\/\/mk.gen.tr\/tr\/wp-json\/wp\/v2\/posts\/50097\/revisions"}],"wp:attachment":[{"href":"https:\/\/mk.gen.tr\/tr\/wp-json\/wp\/v2\/media?parent=50097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mk.gen.tr\/tr\/wp-json\/wp\/v2\/categories?post=50097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mk.gen.tr\/tr\/wp-json\/wp\/v2\/tags?post=50097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}