Miami home on Billionaire’s Row looks to set record with 50% daily price hikes

One homeowner in Miami is employing a unique pricing strategy in his attempt to sell his property on a stretch of road known as Billionaire’s Row. 

As of Wednesday, the asking price of the 3,534 square foot, three-bedroom, three-and-a-half bath house was over $288 million. This astronomical asking price is the result of homeowner Matthew Barnes, the founder and CEO of GO VIP Worldwide, raising the asking price 50% each business day the property remains on the market. 

You might be asking, “Why?” Barnes says it’s all about creating a narrative around the home, and despite the asking price, he says buyer interest in the property is “off the charts.” 

Barnes has stated that he does not view this as a novelty listing and that the compounding asking price is not a claim about the property’s intrinsic or appraised value. He also says that the asking price is not a prediction of the property’s eventual sales price. However, Barnes does believe the property could be worth $200 million, it just depends on the buyer’s perspective. 

“Absent a deal, this property could be worth $200 million or more, but only if the buyer sees the intrinsic value I see,” Barnes said. 

The property was listed on January 16 by Beycome, a flat-fee MLS listing service, for $7.5 million. Barnes first raised the asking price on January 27 to $11.2 million. After that, he began raising the asking price by 50% per day. The home had previously been listed by another firm for $9.9 million from early October 2025 until January 15. According to Barnes, the asking price will continue compounding indefinitely if a deal is not reached with a buyer. 

Public records show that Barnes purchased the Miami property in May 2024 for $5.308 million.

A marketing gimick?

Although Barnes acknowledges that the home itself is a thing of value, he believes that the narrative he is creating around the property is also viewed as a thing of value by potential buyers.

The listing already exceeds the highest advertised home price valuation ever recorded in the U.S., which currently stands at $165 million, according to Guinness World Records. 

While Barnes is unsure if a similar pricing strategy would work on a lower-priced listing, he feels like it could be worth a try. 

“Listing a property is about good faith, ethics and judgment. Even while the world watches this spectacle unfold, serious offers need to be weighed carefully and it’s a delicate balancing act,” Barnes says.

Still he believes there is no harm in dreaming, even when trying to sell your home.

“Why would anyone put self-imposed limits on themselves or their property? That generally only works if you’re willing to play by the rules of convention,” he says. “I prefer to rethink the rules entirely. The system is designed so everyone does things the same way, rarely questioning why. I take a different approach, and I believe trying new methods can benefit everyone.”