All Posts in "Real Estate News" Category

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Stop marketing moments; start designing systems

Here’s something I’ve been turning over in my head as we grind our way into Spring Selling 2026 — one that feels especially relevant for homebuilders and every functional leader who’s trying to steer a business through a tougher, noisier, more skeptical market: If your marketing only works when everything goes right, it’s not a…

Housing demand snaps back as mortgage rates near 6%

With mortgage rates near 6% and the snow effect fading away, we got a rebound in the weekly housing demand last week. For me, this is more about the snow impact fading from the data line, as we also saw a pickup in new listings. Housing inventory picked up a smidge, and the year-over-year price…

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