A midcentury modern house in Santa Monica, a contemporary Spanish-style house in Redondo Beach and a cottage in Carmel-by-the-Sea
"2026" Arşivleri
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Today’s homebuyers move at a digital speed. They expect answers in minutes, not hours, and seamless conversations to continue across websites, SMS, and digital campaigns, with personalized guidance delivered without delay. Builders, meanwhile, are investing more heavily in digital marketing platforms and lead generation tools. Yet response rates from Online Sales Consultants (OSC) haven’t kept…
Super Bowl ads aren’t just competing with each other anymore. They’re reflecting a broader shift across platforms, algorithms and media strategy, where visibility is earned through intent, clarity and relevance rather than volume or spectacle.
When you stop making marketing about yourself and start making it about buyers and sellers, Jimmy Burgess writes, everything changes.