"2026" Arşivleri

Arşiv Sayfaları

5 ways brokerages use systems to make culture real for agents

When people talk about culture in real estate, it often sounds abstract. Values on a wall. A mission statement in a handbook. Something that feels important, but hard to translate into daily behavior. After nearly three decades in this industry, I see culture differently. At the brokerage level, culture is not a feeling. It is…

What D.R. Horton’s strategy reveals now about new-home demand

Everybody’s got an opinion on why housing “sucks” right now. Mortgage rates are too high. Construction costs are out of control. Regulations are choking supply. And the loudest refrain of all: “It’s the rates. Rates killed housing.” That story makes for a clean headline, but it doesn’t hold up under scrutiny. If rates alone were…