"Mart 2026" Arşivleri

Arşiv Sayfaları

BuildersUpdate pay-at-closing model targets builders’ marketing risk

BuildersUpdate.com has rolled out a “pay upon performance” model that shifts new-home marketing costs from upfront spend to a flat fee due only when a sale closes, aiming squarely at builders’ growing concern over wasted lead-gen dollars in a choppy demand and rate environment. Announced March 26, 2026, the program lets homebuilders list communities on…