Lower launches Movoto Advantage for solo real estate agents
Lower has launched Movoto Advantage, a limited-access, subscription-based program that connects high-performing solo real estate agents with motivated home buyers and sellers through real-time live transfers, the company announced Thursday.
The program, which Lower began rolling out in late 2025, operates within Lower’s Movoto real estate marketplace and has enrolled about 200 agents to date. It has doubled in size since its initial rollout and has generated thousands of consumer introductions, according to the announcement.
Movoto Advantage targets independent agents who rank near the top in their markets by transaction volume and have a history of closing deals, strong client service and consistent responsiveness. Unlike traditional online real estate platforms that may send the same opportunity to multiple agents, Movoto Advantage limits the number of participating agents in each market and routes consumers to a single, vetted agent in real time.
“Top real estate agents should be set up for success when connecting with consumers, not put in situations that reduce them to a commodity or make consumers feel like they are being spammed,” John Berkowitz, the president of real estate at Lower, said in a statement.
“By giving high-performing agents real conversations with motivated buyers and sellers, and giving those consumers the support they need to navigate the transaction, we are building an ecosystem that works better for everyone.”
The model builds on Movoto’s Pro+ program, launched in 2023 to serve real estate teams, but is tailored specifically for solo agents. Prospective participants apply online and, once approved, receive referrals to local buyers and sellers. Lower positions the limited-membership structure as a way to provide more predictable opportunity flow and a larger share of available leads for each participating agent.
Movoto Advantage is integrated with Lower’s lending platform through Lower Connect, which pairs consumers and agents with Lower loan officers for fast preapprovals and support through closing. The company says this alignment is intended to streamline the homebuying process and improve pull-through rates for both agents and lenders.
“The traditional buying experience has too many friction points that push qualified buyers to the sidelines,” Lower CEO Dan Snyder said in a statement. “When agents and lenders work together inside one ecosystem, barriers come down and buyers move forward with real momentum. That’s how we start closing the gap between wanting a home and owning one.”
The announcement comes almost a year after Lower acquired Movoto from its parent company, OJO Labs. Movoto Advantage aligns closely with comments Berkowitz made to HousingWire in July 2025 when discussing his hopes of using Lower’s network to connect more consumers with top local real estate agents and mortgage professionals.
“Call center mortgages work for a certain subset of consumers, but for the ones that go to a real estate agent first and rely on real estate agent recommendations, it is very hard for them to partner with a call center,” Berkowitz told HousingWire in July 2025.
“So, while we may be the smallest in scale as far as consumers, I think we have that last mile of the operation more scaled and dialed in than anybody else. And how do you win when you are fighting against giants? You lean into your strengths and I think you are going to see us lean heavily into delivering a really good, consistent experience for consumers at a local level by leveraging the best real estate agents in that market and a well-run retail mortgage operation.”
This article was written by Brooklee Han and generated with the assistance of HousingWire Automation. It was reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage.