Most buyers are conditioned to believe: wait for interest rates to fall and homes will finally be affordable again. It sounds logical; that lower rates should mean lower monthly payments and that is affordability, right? Except history shows something very different, something counter to what we have been led to believe; that when interest rates…
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The real estate agents who are winning with technology right now are using it to remove friction and create efficiency, Jimmy Burgess writes.
Troy Palmquist writes that the first HomeCode Pitch Battle proved that real estate and tech connect best in ways that are less sales pitch and more get-together.
Here’s something I’ve been turning over in my head as we grind our way into Spring Selling 2026 — one that feels especially relevant for homebuilders and every functional leader who’s trying to steer a business through a tougher, noisier, more skeptical market: If your marketing only works when everything goes right, it’s not a…