Better taps Loveen Advani as CFO

Better Home & Finance Holding Co. announced Monday that it has named Loveen Advani as its chief financial officer, effective immediately.

The New York-based company said Advani will oversee its financial strategy as the company enters its next phase of growth.

“Loveen is a seasoned strategic and operational finance leader with a strong track record of guiding companies through growth and transformation,” said Vishal Garg, CEO and founder of Better. “He has repeatedly demonstrated the ability to align strategy, capital allocation, and execution. His experience and leadership style will be instrumental as we execute our strategic priorities in our next chapter of anticipated growth.”

Advani brings experience in strategic finance, operational efficiency, mergers and acquisitions and capital markets. He most recently served as executive vice president of finance at Zeta Global, an artificial intelligence-powered marketing technology company, and he led the firm’s initial public offering (IPO) along with implementing multiyear financial and operating plans.

“I’m excited to join Better at such a pivotal moment in the company’s evolution,” Advani said. “Better’s differentiated platform positions it as the leader in AI-powered home finance, and I look forward to partnering with Vishal and the team to drive disciplined execution, enhance financial performance, and create value for shareholders.”

Before Zeta Global, Advani was senior vice president of financial planning and analysis and investments at LivePerson, overseeing global financial operations. Earlier in his career, Advani served as head of corporate development at Inovalon following its IPO. He also held corporate development and financial planning roles at Aetna and IBM.

Advani replaces Better’s former CFO, Kevin Ryan, who announced Sept. 30 that he was retiring from Better and joining PennyMac Financial Services as its CFO.