"2026" Archives

Archive page

Lofty details new agentic AI operating system for real estate agents, brokers

Lofty is leaning into the next phase of artificial intelligence (AI) in real estate, not just assisting agents, but quietly running much of the business for them. The real estate technology company has introduced Lofty AOS, which it describes as the industry’s first agentic AI operating system built specifically for brokerages. Lofty vice president of…

Rocket, Redfin, Uber Eats and the algorithm-driven Super Bowl shift

The Super Bowl is still the biggest stage in advertising, but the smartest brands aren’t treating it as a one-night spectacle. This year’s most effective campaigns show how the Big Game has become a credibility signal, one that feeds algorithms, extends digital momentum and builds trust through participation, purpose and follow-through.