In real estate, growth is often measured by one number. Volume. More agents.More transactions.More gross commission income (GCI). On paper, it looks impressive. The brokerage is “scaling.” But behind the scenes? Profit margins are shrinking. This is one of the most common and costly mistakes for Broker Owners: Scaling revenue without scaling profitability. The revenue…
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From declining engagement to the rise of screen-free tech, new signals suggest a growing disconnect that marketers should pay attention to.
Build familiarity, and stay top of mind with real estate content that captures the authentic moments that happen with clients every day, Jimmy Burgess writes.
Lower mortgage rates and less volatility have been one of the key positive stories in 2026 for the housing market. Until last week, rates were under 6.25% all year and we didn’t see much volatility, which is a key variable for a healthy housing market. However, a lot of that changed last week as the…