"February 2026" Archives

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7 phases to boost real estate referrals through client experience 

Many real estate agents close deals successfully, but referrals don’t follow. The issue isn’t service quality, it’s the experience. In competitive markets, good service is table stakes. To earn referrals, you must exceed expectations through a seamless client journey that creates memorable touchpoints from first contact to post-closing. Why great service doesn’t guarantee referrals Most…

Mortgage applications drop 8.9% as snowstorm freezes homebuyer demand

Mortgage applications decreased 8.9% from one week earlier, according to data from the Mortgage Bankers Association (MBA)’s weekly mortgage applications survey for the week ending Jan. 30. Last week’s results included an adjustment for the Martin Luther King Jr. holiday. On an unadjusted basis, the index increased 4% compared with the previous week. The seasonally…