"January 2026" Archives

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Welcome to the age of the AI real estate agent

In 2025, artificial intelligence (AI) shifted to routine use across the real estate marketing industry, according to a new industry report from Rechat analyzing brokerage surveys and platform performance data. . Brokerages increasingly consolidated listings, customer relationship management (CRM) systems and marketing tools into unified platforms — with industry leaders citing integration as a key…

Why the next cycle will belong to real estate agents who have systems, not excuses

The housing market continues to test patience: inventory remains constrained in many regions, buyer and seller activity is starting to normalize and interest rates still shape consumer hesitation (but that may be changing!) By conventional measures, momentum feels limited. Yet beneath those conditions, a different signal is emerging; one that may prove more predictive than…